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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Umweltbewusstsein"
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Journal of marketing management : MM
The journal of business & industrial marketing
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International journal of contemporary hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of strategic marketing
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International journal of green economics
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Journal of Islamic marketing
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Journal of travel and tourism marketing
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Amfiteatru economic : an economic and business research periodical
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International journal of advertising : the review of marketing communications
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Green advertising and the reluctant consumer
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The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul
;
Valmohammadi, Changiz
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
Saved in:
2
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Saved in:
3
Special issue: Revisiting contemporary issues in green/ethical marketing
2012
Persistent link: https://www.econbiz.de/10009387580
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