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subject:"Öko-Marketing"
~person:"Kumar, Prashant"
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Öko-Marketing
Green marketing
6
Consumer behaviour
4
Konsumentenverhalten
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Environmental management
3
India
3
Indien
3
Marketing management
3
Marketingmanagement
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Öko-Produkt
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Marktforschung
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Retail trade
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Umweltbewusstsein
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Advertising
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Advertising effects
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Bibliometrics
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Bibliometrie
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Consumer attitudes
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Consumer engagement
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Consumer engagement behaviours
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Consumer passion
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Corporate environmental practices
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Credible environmental claims
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Data protection
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Datenschutz
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Eco-orientation
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Green advertisements
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Green issues
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Green marketing consequences
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Kumar, Prashant
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Bang Nguyen Viet
6
Han, Heesup
5
Hartmann, Patrick
5
Iannuzzi, Al
5
Kupp, Martin
5
Leonidou, Leonidas C.
5
Adeola, Ogechi
4
Adisa, Isaiah
4
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
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Delmas, Magali A.
4
Errichiello, Oliver Carlo
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Gautam, Aditya
4
Grant, John
4
Khandelwal, Utkal
4
Kirgiz, Ayca Can
4
Lin, Jialing
4
M, Manida
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
Paço, Arminda M. Finisterra do
4
Polonsky, Michael J.
4
Sharma, Vinay
4
Zhang, ZhongXiang
4
Zschiesche, Arnd
4
Adae, Eric Kwame
3
Apaolaza-Ibáñez, Vanessa
3
Becker, Joachim H.
3
Carrete-Lucero, Lorena de la Paz
3
Carrigan, Marylyn
3
Charter, Martin
3
Cronin, J. J.
3
D'Souza, Clare M.
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Eidi, Fatemeh
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Esakki, Thangasamy
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Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
World journal of entrepreneurship, management and sustainable development : WJEMSD
1
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1
Effects of in-store information quality and store credibility on consumer engagement in green retailing
Kumar, Prashant
;
Utkarsh
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253670
Saved in:
2
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
3
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
4
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
5
Green marketing innovations in small Indian firms
Kumar, Prashant
- In:
World journal of entrepreneurship, management and …
11
(
2015
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011407068
Saved in:
6
Greening retail : an Indian experience
Kumar, Prashant
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 613-625
Persistent link: https://www.econbiz.de/10010387839
Saved in:
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