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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University"
~person:"Johnson, Michael D."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
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The differential processing of product category and noncomparable choice alternatives
Johnson, Michael D.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 300-309
Persistent link: https://www.econbiz.de/10001098568
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