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~subject:"Konsumentenverhalten"
~subject:"metaphor processing"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Konsumentenverhalten
metaphor processing
Visualisierung
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Consumer behaviour
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
6
Journal of retailing and consumer services
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Journal of promotion management : JPM
5
Psychology & marketing
5
Qualitative market research : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Behavioral research in accounting
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CAAA Annual Conference 2012
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Contemporary trends in innovative marketing strategies
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Cracking the code : leveraging consumer psychology to drive profitability
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Eurasian business review
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Faculty & research / Insead : working paper series
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HEC Paris research paper series
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Handbook of qualitative research methods in marketing
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Handbook of research on driving industrial competitiveness with innovative design principles
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Handbook of research on using global collective intelligence and creativity to solve wicked problems
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Health marketing quarterly
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
2
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
3
React to the future : political visualization, emotional reactions and political behavior
McLaughlin, Bryan
;
Velez, John A.
;
Gotlieb, Melissa R.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 760-775
Persistent link: https://www.econbiz.de/10012200318
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