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~subject:"Konsumentenverhalten"
~person:"Bao, Yeqing"
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Cracking the code : leveraging consumer psychology to drive profitability
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Verbal and visual information interaction in print advertisements
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 112-131)
.
2012
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