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~person:"Lazer, William"
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Absatz
9
Absatzpolitik
2
Japan
2
Absatzförderung
1
Anzeige
1
B-to-B-Marketing
1
Betriebsführung
1
Business-to-business marketing
1
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Handel
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Article
6
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Lazer, William
Meffert, Heribert
30
Franses, Philip Hans
27
Kotler, Philip
18
Legerstee, Rianne
16
Meyer, Paul W.
16
Tietz, Bruno
15
Grönroos, Christian
13
Levchenko, Andrei A.
13
Raffée, Hans
13
Dichtl, Erwin
12
Meissner, Hans Günther
12
Buch, Claudia M.
11
Döpke, Jörg
11
Levitt, Theodore
11
Backhaus, Klaus
10
Kaynak, Erdener
10
Waldfogel, Joel
10
Bruhn, Manfred
9
Böcker, Franz
9
Gross, Herbert
9
Gutenberg, Erich
9
Hermanns, Arnold
9
Levin, Andrew T.
9
Mentzer, John T.
9
Paap, Richard
9
Simon, Hermann
9
Steiner, Winfried J.
9
Angehrn, Otto
8
Berman, Nicolas
8
Berthou, Antoine
8
Cravino, Javier
8
Gu, Wulong
8
Kirsch, Werner
8
Naert, Philippe A.
8
Topritzhofer, Edgar
8
Wills, Gordon
8
Berekoven, Ludwig
7
Chen, Xiaomin
7
Day, Ralph L.
7
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AMA bibliography series
1
Betriebswirtschaftliche Probleme
1
Bibliography series / American Marketing Association
1
Comparative marketing systems
1
Journal of business research : JBR
1
Journal of marketing
1
Science in marketing
1
Social issues in marketing : readings for analysis
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ECONIS (ZBW)
9
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1
Soviet marketing issues : a content analysis of Pravda
Lazer, William
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
Saved in:
2
Japanese marketing : towards a better understanding
Lazer, William
;
Murata, Shoji
;
Kosaka, Hiroshi
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10002352813
Saved in:
3
Comparative insights into Japanese marketing : miths and realities
Lazer, William
- In:
Comparative marketing systems
,
(pp. 233-246)
.
1984
Persistent link: https://www.econbiz.de/10002360639
Saved in:
4
Operations and marketing science
Lazer, William
- In:
Science in marketing
,
(pp. 430-445)
.
1965
Persistent link: https://www.econbiz.de/10003615423
Saved in:
5
Die Entwicklungsrichtung des Marketing
Lazer, William
- In:
Betriebswirtschaftliche Probleme
3
(
1966
),
pp. 21-24
Persistent link: https://www.econbiz.de/10003618272
Saved in:
6
Social marketing : perspectives and viewpoints
Lazer, William
;
Kelley, Eugene J.
-
1973
Persistent link: https://www.econbiz.de/10002352572
Saved in:
7
Competition, innovation and marketing management
Lazer, William
- In:
Social issues in marketing : readings for analysis
,
(pp. 128-136)
.
1967
Persistent link: https://www.econbiz.de/10002360652
Saved in:
8
A basic bibliography on industrial marketing
Staudt, Thomas A.
-
1958
Persistent link: https://www.econbiz.de/10002746284
Saved in:
9
Images and marketing : a selected and annotated bibliography
Wyckham, Robert G.
(
contributor
);
Lazer, William
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10013395411
Saved in:
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