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Modeling the "Three C's" : a multiple choice experiment approach
Brazell, Jeff D.
;
Devinney, Timothy Michael
;
Midgley, …
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1998
Persistent link: https://www.econbiz.de/10000983092
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2
Understanding institutional designs within marketing value chains
Carson, Stephen
;
Devinney, Timothy Michael
;
Dowling, …
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1998
Persistent link: https://www.econbiz.de/10000983094
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3
BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J.
(
contributor
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1994
Persistent link: https://www.econbiz.de/10000885243
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4
Bayesian vector autoregression : a new approach for modeling competitive dynamics in category management
Curry, David J.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000848318
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