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subject:"World"
~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
2
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando
;
Pergelova, Albena
;
Cheben, Juraj
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210
Saved in:
3
Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Choi, Yung Kyun
;
Schellhase, Ralf
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2055
Persistent link: https://www.econbiz.de/10010400159
Saved in:
4
International industrial marketing : special section
In:
Journal of business research : JBR
32
(
1995
)
1
,
pp. 19-90
Persistent link: https://www.econbiz.de/10001174760
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