//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzförderung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
2
Pricing strategy
2
USA
2
United States
2
Corporate insurance
1
Customer service
1
Electrical goods trade
1
Elektrohandel
1
Empirical method
1
Empirische Methode
1
Experiment
1
Information behaviour
1
Informationsverhalten
1
Kundenbindungsprogramm
1
Kundenservice
1
Low-cost strategy
1
Loyalty program
1
Motivation
1
Niedrigpreisstrategie
1
Preisdifferenzierung
1
Price discrimination
1
Psychology of advertising
1
Rabatt
1
Rebate
1
Social inequality
1
Soziale Ungleichheit
1
Takeover
1
Unternehmensversicherung
1
Werbepsychologie
1
acquisition value
1
low discount
1
price promotion
1
transaction value
1
Übernahme
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Argo, Jennifer J.
1
Bagchi, Rajesh
1
Cai, Fengyan
1
Chen, Tao
1
Fishbach, Ayelet
1
Gauri, Dinesh Kumar
1
Grant, Susan Jung
1
Hsee, Christopher K.
1
Janiszewski, Chris A.
1
Kalra, Ajay
1
Kan, Christina
1
Lichtenstein, Donald R.
1
Main, Kelley J.
1
Peck, Joann
1
Shen, Luxi
1
Shu, Suzanne B.
1
Sun, Baohong
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
2
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi
;
Fishbach, Ayelet
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
Saved in:
3
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
4
The effect of mere touch on perceived ownership
Peck, Joann
;
Shu, Suzanne B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
Saved in:
5
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
Saved in:
6
Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.
;
Main, Kelley J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 559-572
Persistent link: https://www.econbiz.de/10003806878
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->