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~person:"Heerde, Harald J. van"
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Sales promotion
6
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2
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Heerde, Harald J. van
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
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Kind, Hans Jarle
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Lang, Ewald
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Mullin, Roddy
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Sinitsyn, Maxim
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Belch, George E.
7
Belch, Michael A.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
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Kukar-Kinney, Monika
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Malshe, Avinash
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Monroe, Kent B.
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Rajagopal
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Bertini, Marco
6
Bijmolt, Tammo H. A.
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Bogomolova, Svetlana
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Chandon, Pierre
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Detroy, Erich-Norbert
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Geffroy, Edgar K.
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Gázquez-Abad, Juan Carlos
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Johnston, Mark W.
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Leeflang, Peter
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Marshall, Greg W.
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Mayzlin, Dina
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Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
2
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
3
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
4
Sales promotion models
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Handbook of marketing decision models
,
(pp. 107-162)
.
2008
Persistent link: https://www.econbiz.de/10003755264
Saved in:
5
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
6
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
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