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Sales promotion
4
Verkaufsförderung
4
Marketing management
2
Marketingmanagement
2
1989-1997
1
Bayes-Statistik
1
Bayesian inference
1
Beziehungsmarketing
1
Cognition
1
Creativity
1
Decision under uncertainty
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E-commerce
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Electronic Commerce
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Entscheidung unter Unsicherheit
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Epistemology
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Erkenntnistheorie
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Interface management
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Kognition
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Kreativität
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Nichtlineare Regression
1
Nonlinear regression
1
Preiselastizität
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Price elasticity
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Product information
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Produktinformation
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Relationship marketing
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Schnittstellenmanagement
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USA
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United States
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VAR model
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VAR-Modell
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Viral marketing
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Virales Marketing
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English
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Althuizen, Niek A. P.
1
Fok, Dennis
1
Franses, Philip Hans
1
Groenen, Patrick J. F.
1
Horváth, Csilla
1
Kagie, Martijn
1
Paap, Richard
1
Smidts, Ale
1
Tuk, Mirjam Alexandra
1
Verlegh, Peeter
1
Wezel, Michiel van
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Wierenga, Berend
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Wigboldus, Daniël H. J.
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ERIM report series research in management
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
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1
Map based visualization of product catalogs
Kagie, Martijn
(
contributor
);
Wezel, Michiel van
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008663655
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2
The value of analogical reasoning for the design of creative sales promotion campaigns : a case-based reasoning approach
Althuizen, Niek A. P.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003652340
Saved in:
3
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
-
2008
Persistent link: https://www.econbiz.de/10008661071
Saved in:
4
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
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