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Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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The values and uses of distribution cost analysis
In:
Marketing management and the Indian economy
,
(pp. 452-459)
.
1970
Persistent link: https://www.econbiz.de/10003279500
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