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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Caemmerer, Barbara"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The planning and implementation of integrated marketing communications
Caemmerer, Barbara
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
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