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~isPartOf:"Marketing intelligence & planning"
~person:"Meyer, Heather M."
~person:"Helgesen, Øyvind"
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Marketing intelligence & planning
Journal of targeting, measurement and analysis for marketing
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Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
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Marketing perceptions and business performance : implications for marketing education?
Helgesen, Øyvind
;
Nesset, Erik
;
Voldsund, Terje
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10009526390
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