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Marketing simulation games : student and lecturer perspectives
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
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2
The avatar lecturer : learning and teaching in Second Life
Ward, Janet
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10009157180
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3
The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry
;
Taylor, Nick
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 847-861
Persistent link: https://www.econbiz.de/10009157182
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