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3
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The marketing review
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
88
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing education : JME
61
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing intelligence & planning
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of strategic marketing
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
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essentials
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ECONIS (ZBW)
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1
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
Saved in:
2
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
3
Calendar-led marketing : strategic synchronisation of timing
Martin, Charles L.
- In:
The marketing review
17
(
2017
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011760254
Saved in:
4
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
Saved in:
5
Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René
;
Netzer, Torsten
- In:
The marketing review
16
(
2016
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
Saved in:
6
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
Saved in:
7
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
8
Employability skills : maintaining relevance in marketing education
Barker, Berverly
- In:
The marketing review
14
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010384740
Saved in:
9
Helping students understand the relevance of social media tools to marketing practitioners : a case study of a marketing principles module
Walker, Lorna
- In:
The marketing review
14
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010384741
Saved in:
10
Editorial: Special issue : marketing education
Vos, Lynn
;
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010384743
Saved in:
11
Reflecting on experiential learning in marketing education
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
Saved in:
12
Special issue : Marketing education
Vos, Lynn
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010385810
Saved in:
13
Relating the curriculum to marketing competence : a conceptual framework
Wellman, Neil
- In:
The marketing review
10
(
2010
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10003980719
Saved in:
14
Measuring marketing performance : a review and a framework
Gao, Yuhui
- In:
The marketing review
10
(
2010
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10003963397
Saved in:
15
A critical account of the process of branding : towards a synthetis
El-Amir, Ayman
;
Burt, Steve
- In:
The marketing review
10
(
2010
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003963420
Saved in:
16
Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally
;
Quinton, Sarah
- In:
The marketing review
9
(
2009
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003849859
Saved in:
17
Integrated Internal Marketing Communication (IIMC)
Ferdous, Ahmed Shahriar
- In:
The marketing review
8
(
2008
)
3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003760730
Saved in:
18
Redefining the nature and format of the marketing communications mix
Hughes, Graham
;
Fill, Chris
- In:
The marketing review
7
(
2007
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003451067
Saved in:
19
Relationship marketing in Menicon: building relationships with consumers in association with retailers in a Japanese contact lens manufacturer
Osaki, Takanori
- In:
The marketing review
7
(
2007
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10003451069
Saved in:
20
Sustainable marketing - the case of Northern Cyprus
Gilmore, Audrey
;
Carson, David
;
Fawcett, Lyn
; …
- In:
The marketing review
7
(
2007
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10003501536
Saved in:
21
The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
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22
Does the marketing curriculum reflect the importance of services marketing for practitioners?
Hilton, Toni
;
Hughes, Tim
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10003501557
Saved in:
23
Insider trading? : exploring familial intra-generational borrowing and sharing
Tinson, Julie
;
Nuttall, Pete
- In:
The marketing review
7
(
2007
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10003501561
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