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~person:"Layton, Roger A."
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39
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Australasian marketing journal
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3
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3
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2
Macromarketing - a global focus ; Vol. 1
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1
The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
3
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
4
When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
5
Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
Saved in:
6
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
7
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
8
Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 249
Persistent link: https://www.econbiz.de/10011596821
Saved in:
9
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
10
Diversity in marketing system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
11
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
12
Marketing : is management all that there is?
Layton, Roger A.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 194-213
Persistent link: https://www.econbiz.de/10009233214
Saved in:
13
Marketing systems, macromarketing and the quality of life
Layton, Roger A.
- In:
The SAGE handbook of marketing theory
,
(pp. 415-442)
.
2010
Persistent link: https://www.econbiz.de/10003923198
Saved in:
14
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
15
Measures of structural change in macromarketing systems
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
9
(
1989
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001078661
Saved in:
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