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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Marketing intelligence & planning"
~person:"Cooper, Tony"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Marketing intelligence & planning
The journal of product & brand management
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Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
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