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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~person:"Thiess, Michael"
~subject:"Market research"
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Einsatzmöglichkeiten der Kausalanalyse zur Erfolgskontrolle und -steuerung im Pharma-Marketing : ein Fallbeispiel aus der Marketingpraxis eines Pharma-Unternehmens
Förster, Friedrich
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1990
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