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~subject:"United States"
~type_genre:"Aufsatz im Buch"
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13
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8
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6
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Antitrust and regulation : essays in memory of John J. McGowan
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Assessing the extent of China's marketization
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Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
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Closed-loop supply chains : new developments to improve the sustainability of business practices
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ECONIS (ZBW)
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Goddesses of the household : Martha Van Rensselaer and the role of home economics in marketing theory
Zuckerman, Mary Ellen
- In:
The Routledge companion to marketing and feminism
,
(pp. 17-30)
.
2022
Persistent link: https://www.econbiz.de/10014474303
Saved in:
2
Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark
- In:
The Routledge companion to marketing and feminism
,
(pp. 31-44)
.
2022
Persistent link: https://www.econbiz.de/10014474306
Saved in:
3
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
4
Critical perspectives on diversity, equity, and inclusion in marketing : the case of business schools in the United States
Koku, P. Sergius
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 142-153)
.
2022
Persistent link: https://www.econbiz.de/10013382324
Saved in:
5
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
Saved in:
6
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
7
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
8
Contemporary marketing research
Bamber, David James
;
Bamber, Christopher John
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 74-95)
.
2019
Persistent link: https://www.econbiz.de/10012134033
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9
Environmental marketing and education
Sinha, Kunal
;
Sahedo, S. N.
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 285-304)
.
2019
Persistent link: https://www.econbiz.de/10012000427
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10
Marketing and humanity : an introduction
Krishen, Anjala S.
;
Berezan, Orie
- In:
Marketing and humanity : discourses in the real world
,
(pp. 2-7)
.
2019
Persistent link: https://www.econbiz.de/10012001356
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11
The organization of markets
Ahrne, Göran
;
Aspers, Patrik
;
Brunsson, Nils
- In:
Organizing and reorganizing markets
,
(pp. 17-31)
.
2018
Persistent link: https://www.econbiz.de/10011856559
Saved in:
12
When sellers create markets : dilemmas and challenges in markets for professional services
Brunsson, Nils
;
Tyllström, Anna
- In:
Organizing and reorganizing markets
,
(pp. 82-100)
.
2018
Persistent link: https://www.econbiz.de/10011856615
Saved in:
13
Marketing ethics and communication strategy in the case of Enron fraud
Broni, Georgia
;
Velentzas, John
;
Papapanagos, Harry
- In:
Advances in applied economic research : proceedings of …
,
(pp. 269-278)
.
2017
Persistent link: https://www.econbiz.de/10011744035
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14
Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita
;
Hodges, Nancy
- In:
Gendering theory in marketing and consumer research
,
(pp. 124-142)
.
2017
Persistent link: https://www.econbiz.de/10011610785
Saved in:
15
Islamic marketing : compatibility with contemporary themes in marketing
Ezlika Ghazali
;
Mutum, Dilip S.
- In:
Advances in Islamic finance, marketing, and management …
,
(pp. 213-222)
.
2017
Persistent link: https://www.econbiz.de/10011661965
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16
Why illegal and questionable pharmaceutical marketing practices hurt stakeholders
Skiba, Michaeline
- In:
Organizational social irresponsibility : tools and …
,
(pp. 11-35)
.
2017
Persistent link: https://www.econbiz.de/10011708454
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17
Digital marketing
Baykal, Mehmet
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 135-155)
.
2017
Persistent link: https://www.econbiz.de/10011887961
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18
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
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19
From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing
Elbeck, Matthew A.
- In:
Global perspectives on contemporary marketing education
,
(pp. 37-46)
.
2016
Persistent link: https://www.econbiz.de/10011483049
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20
Approaches to marketing ethics education
Rittenburg, Terri
;
Ferrell, Linda
- In:
Handbook on ethics and marketing
,
(pp. 302-316)
.
2015
Persistent link: https://www.econbiz.de/10011302046
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21
Less markets : a critical analysis of market existence and functioning
Filho, Calixto Salomão
- In:
Research handbook on political economy and law
,
(pp. 177-191)
.
2015
Persistent link: https://www.econbiz.de/10011594781
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22
US political marketing trends an implications
Lees-Marshment, Jennifer
;
Conley, Brian M.
;
Cosgrove, …
- In:
Political marketing in the United States
,
(pp. 289-305)
.
2014
Persistent link: https://www.econbiz.de/10010417784
Saved in:
23
Communicating contemporary leadership in government : Barack Obama
Elder, Edward
- In:
Political marketing in the United States
,
(pp. 253-271)
.
2014
Persistent link: https://www.econbiz.de/10010417786
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24
Crisis-management, marketing, and money in US campaigns
Garrett, R. Sam
- In:
Political marketing in the United States
,
(pp. 236-252)
.
2014
Persistent link: https://www.econbiz.de/10010417787
Saved in:
25
The market research, testing and targeting behind American political advertising
Ridout, Travis N.
- In:
Political marketing in the United States
,
(pp. 220-235)
.
2014
Persistent link: https://www.econbiz.de/10010417788
Saved in:
26
Mama grizzlies : republican female candidates and the political marketing dilemma
Busby, Robert
- In:
Political marketing in the United States
,
(pp. 202-219)
.
2014
Persistent link: https://www.econbiz.de/10010417789
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27
Personal political branding at state level
Cosgrove, Kenneth M.
- In:
Political marketing in the United States
,
(pp. 148-164)
.
2014
Persistent link: https://www.econbiz.de/10010417792
Saved in:
28
Access Hollywood : celebrity endorsements in American politics
Marland, Alexander J.
;
Lalancette, Mireille
- In:
Political marketing in the United States
,
(pp. 130-147)
.
2014
Persistent link: https://www.econbiz.de/10010417793
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29
Branding the Tea Party : political marketing and an American social movement
Miller, William J.
- In:
Political marketing in the United States
,
(pp. 112-129)
.
2014
Persistent link: https://www.econbiz.de/10010417794
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30
Primary elections and US political marketing
Bendle, Neil
;
Nastasoiu, Mihaela-Alina
- In:
Political marketing in the United States
,
(pp. 85-111)
.
2014
Persistent link: https://www.econbiz.de/10010417795
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31
Boutique populism : the emergence of the Tea Party Movement in the age of digital politics
Turcotte, André
;
Raynauld, Vincenct
- In:
Political marketing in the United States
,
(pp. 61-84)
.
2014
Persistent link: https://www.econbiz.de/10010417796
Saved in:
32
Database political marketing in campaigning and government
Spiller, Lisa D.
;
Bergner, Jeff
- In:
Political marketing in the United States
,
(pp. 44-60)
.
2014
Persistent link: https://www.econbiz.de/10010417797
Saved in:
33
The emergence of voters targeting : learning to send the right message to the right voters
Burton, Michael John
;
Miracle, Tasha
- In:
Political marketing in the United States
,
(pp. 26-43)
.
2014
Persistent link: https://www.econbiz.de/10010417798
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34
Marketing US politics
Lees-Marshment, Jennifer
;
Conley, Brian M.
;
Cosgrove, …
- In:
Political marketing in the United States
,
(pp. 1-25)
.
2014
Persistent link: https://www.econbiz.de/10010417799
Saved in:
35
Should marketers be persuading our children? : a controversial question
Moore, Elizabeth S.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 191-211)
.
2014
Persistent link: https://www.econbiz.de/10009774180
Saved in:
36
Social issues of marketing in the American economy
Furuhashi, Y. Hugh
;
McCarthy, Edmund Jerome
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 93-101)
.
2014
Persistent link: https://www.econbiz.de/10009774186
Saved in:
37
Slouching toward utopia : when marketing is society
Sherry, John F.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 43-60)
.
2014
Persistent link: https://www.econbiz.de/10009774189
Saved in:
38
Marketing spending models
Fischer, Marc
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 557-589)
.
2014
Persistent link: https://www.econbiz.de/10010353472
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39
A process for managing the re-convergence of marketing functions
Malthouse, Edward C.
- In:
Media and convergence management
,
(pp. 107-116)
.
2013
Persistent link: https://www.econbiz.de/10009767987
Saved in:
40
The paradox of materiality : fashion, marketing, and the planetary ecology
Schor, Juliet B.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 435-449)
.
2013
Persistent link: https://www.econbiz.de/10010197425
Saved in:
41
The new refeudalization of the public sphere
Warner, Jamie
- In:
The Routledge companion to advertising and promotional …
,
(pp. 285-297)
.
2013
Persistent link: https://www.econbiz.de/10010197558
Saved in:
42
Student centered marketing education through open learning resources and Web 2.0 tools
Rufer, Rosalyn J.
;
Adams, Ruifang Hope
-
2013
Persistent link: https://www.econbiz.de/10009792207
Saved in:
43
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
44
Market design : foundations and applications
Bichler, Martin
- In:
Business information systems workshops : BIS 2013 …
,
(pp. 1-2)
.
2013
Persistent link: https://www.econbiz.de/10010210773
Saved in:
45
Intellectual property, information technology, biomedical research, and marketing of patented products
Goldman, Dana P.
;
Lakdawalla, Darius
-
2012
Persistent link: https://www.econbiz.de/10011498385
Saved in:
46
Ethics
Peñaloza, Lisa
- In:
Marketing management : a cultural perspective
,
(pp. 505-526)
.
2012
Persistent link: https://www.econbiz.de/10009508070
Saved in:
47
The other half of marketing
Converse, Paul D.
- In:
The roots of logistics : a reader of classical …
,
(pp. 73-80)
.
2012
Persistent link: https://www.econbiz.de/10009562459
Saved in:
48
Value in markets
Aspers, Patrik
;
Beckert, Jens
- In:
The worth of goods : valuation and pricing in the economy
,
(pp. 3-38)
.
2011
Persistent link: https://www.econbiz.de/10009229666
Saved in:
49
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
50
Shopper-Marketing : nationaler und internationaler Status
Frey, Ulrich Dirk
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 35-65)
.
2011
Persistent link: https://www.econbiz.de/10008760445
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