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type_genre:"Working Paper"
~type_genre:"Government document"
~person:"Homburg, Christian"
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Homburg, Christian
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Series: Management know-how / M
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ECONIS (ZBW)
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The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
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Jensen, Ove
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2007
Persistent link: https://www.econbiz.de/10003427950
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Cooperation between marketing and sales : a neglected interface
Homburg, Christian
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Jensen, Ove
;
Klarmann, Martin
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2007
Persistent link: https://www.econbiz.de/10003516870
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A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
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2004
Persistent link: https://www.econbiz.de/10013430643
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