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isPartOf:"Bridging the gap between advertising academia and practice"
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Bridging the gap between advertising academia and practice
NBER working paper series
47
Working paper / National Bureau of Economic Research, Inc.
27
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The journal of economic perspectives : a journal of the American Economic Association
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Handbook of research on new product development
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Hofstede cultural framework and advertising research : an assessment of the literature
Saleem, Salman
;
Larimo, Jorma
- In:
Bridging the gap between advertising academia and practice
,
(pp. 247-263)
.
2017
Persistent link: https://www.econbiz.de/10011540387
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Profiling lead researchers in advertising research
Chan, Terri H.
;
Tse, Caleb H.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 296-315)
.
2017
Persistent link: https://www.econbiz.de/10011540411
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