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~subject:"Betriebswirtschaftsstudium"
~person:"Bentley, John P."
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In search of eminence : a personal brand-building perspective on the achievement of scholarly prominence in marketing
Noble, Charles H.
;
Bentley, John P.
;
Campbell, David
; …
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10008757981
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