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~subject:"Sales promotion"
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Search: subject_exact:"Acoustic branding"
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Sales promotion
Advertising music
119
Werbemusik
119
Brand management
46
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46
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36
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36
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Areni, Charles Scott
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Ferreira, Diogo Conque Seco
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Herrmann, Andreas
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Knoferle, Klemens M.
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Landwehr, Jan Rüdiger
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Miller, Rohan
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Journal of marketing communications
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Marketing letters : a journal of research in marketing
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The service industries journal
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ECONIS (ZBW)
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
2
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
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3
Effects of background music on consumer behaviour : behavioural account of the consumer setting
Ferreira, Diogo Conque Seco
;
Oliveira-Castro, Jorge Mendes
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2577-2591
Persistent link: https://www.econbiz.de/10009413568
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