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Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
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The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
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Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 71-89)
.
2020
Persistent link: https://www.econbiz.de/10012271613
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