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subject:"Konsumentenverhalten"
~person:"Phau, Ian"
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Konsumentenverhalten
Jugendliche
6
Youth
6
Consumer behaviour
5
Australia
4
Australien
4
Advertising effects
2
Brand extension
2
Brand image
2
Luxury goods
2
Luxusgüter
2
Markenimage
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Markentransfer
2
Werbewirkung
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Angst
1
Anxiety
1
Athletes
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Bekleidung
1
Brand
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Brand management
1
Celebrity endorsement
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Celebrity-Werbung
1
Clothing
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Designation of origin
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Fashion
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Herkunftsbezeichnung
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Markenartikel
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Mobile Marketing
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Mobile marketing
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Mode
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Product quality
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Rauchen
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Article
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Phau, Ian
Chan, Kara
11
Gentina, Élodie
9
Khare, Arpita
8
Tjiptono, Fandy
7
Gentina, Elodie
6
Kooreman, Peter
6
Kumar, Dr. Vinay
6
Lowrey, Tina M.
6
Arli, Denni
5
Bakir, Aysen
5
Grønhøj, Alice
5
Handa, Meenakshi
5
Lange, Elmar
5
Rose, Gregory
5
Sarkar, Abhigyan
5
Sarkar, Juhi Gahlot
5
Shrum, L. J.
5
Singh, Rashmi
5
Binney, Wayne
4
Chaudhary, Sartaj
4
Dey, Ajoy Kumar
4
Hall, John
4
Ng, Yu Leung
4
Pechmann, Cornelia
4
Te'eni-Harari, Tali
4
Wilska, Terhi-Anna
4
Ahluwalia, Amardeep Kaur
3
Batat, Wided
3
Cody, Kevina
3
Fam, Kim Shyan
3
Furnham, Adrian
3
Hogg, Margaret K.
3
Jebarajakirthy, Charles
3
Johnson, Kim K. P.
3
Johnson, Lester W.
3
Kansra, Pooja
3
Khan, Mohammed Naved
3
Lane, Sylvia
3
Nuttall, Peter
3
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Young consumers : insight and ideas for responsible marketers
2
Direct marketing : an international journal
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
5
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1
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
4
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
5
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
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