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~subject:"Consumer behaviour"
~institution:"International Conference on Research in Advertising <4, 2005, Saarbrücken>"
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
Axel-Springer-Verlag
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National Bureau of Economic Research
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Internationale Handelstagung <1987, Rüschlikon>
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Point-of-Purachse Advertising Institute
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Study on the consumer judgment of advertising
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
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