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~subject:"Consumer behaviour"
~subject:"Internet"
~institution:"Advertising and Consumer Psychology Conference <23, 2004, Montréal>"
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
Axel-Springer-Verlag
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National Bureau of Economic Research
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HEC Paris (École des Hautes Études Commerciales)
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
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