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ECONIS (ZBW)
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1
Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands
Beazer, Jamese
;
Ware, Sacriana
;
Arora, Anshu
- In:
International business realisms : globalizing locally …
,
(pp. 55-65)
.
2013
Persistent link: https://www.econbiz.de/10011418002
Saved in:
2
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
3
Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 475-502)
.
2013
Persistent link: https://www.econbiz.de/10009704976
Saved in:
4
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle
;
Mortimera, Kathleen
;
Dickinson, Sonia
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
Saved in:
5
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
6
ADmire : the boutique advertising firm
Patnaik, Rajnandan
- In:
The IUP journal of entrepreneurship development : IJED
9
(
2012
)
2
,
pp. 72-85
Persistent link: https://www.econbiz.de/10009667758
Saved in:
7
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
8
CSR advertisements: a legitimacy tool?
Farache, Francisca
;
Perks, Keith J.
- In:
Corporate communications : an international journal
15
(
2010
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10008648834
Saved in:
9
Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene
;
La Ville, Valérie-Inès de
;
Roux, André le
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
Saved in:
10
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
11
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
12
Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline
- In:
The advertising handbook
,
(pp. 198-208)
.
2009
Persistent link: https://www.econbiz.de/10003851918
Saved in:
13
Advertising and belief structure of consumer reaction towards advertising : a case study on detergents
Cheema, H. S.
- In:
Entrepreneurship, growth and economic integration : a …
,
(pp. 190-224)
.
2009
Persistent link: https://www.econbiz.de/10003917014
Saved in:
14
Marketing, R&D, and startup valuation
Joglekar, Nitin R.
;
Lévesque, Moren
- In:
IEEE transactions on engineering management : EM
56
(
2009
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10003875357
Saved in:
15
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
16
Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina
;
Both, Julia
;
Möbius, Cathleen
; …
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 97-110)
.
2009
Persistent link: https://www.econbiz.de/10003864121
Saved in:
17
Uniqueness als Credo der Markenführung
Runia, Peter
;
Wahl, Frank
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 268-281
Persistent link: https://www.econbiz.de/10003818337
Saved in:
18
A case study of mobile advertising in South Korea: personalisation and digital multimedia broadcasting (DMB)
Kim, Mi Jung
;
Jong Woo Jun
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10003700303
Saved in:
19
Heimatpflege zwecks Suppenpromotion : zum Einsatz von Lichtbildern und Filmen in der Schweizer Lebensmittelbranche am Beispiel von Maggi
Zimmermann, Yvonne
- In:
Zeitschrift für Unternehmensgeschichte
52
(
2007
)
2
,
pp. 203-226
Persistent link: https://www.econbiz.de/10003554065
Saved in:
20
Wie Werbung gemacht wird : Fallstudien und Überlegungen zur Organisation, Planung und Kontrolle kommunikationspolitischer Aktivitäten im Unternehmen
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10001496648
Saved in:
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