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type_genre:"Übersichtsarbeit"
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
12
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1
Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 475-502)
.
2013
Persistent link: https://www.econbiz.de/10009704976
Saved in:
2
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Saved in:
3
A review of the effect of cigarette advertising
Capella, Michael L.
;
Webster, Cynthia
;
Kinard, Brian R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 269-279
Persistent link: https://www.econbiz.de/10009376039
Saved in:
4
Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
Saved in:
5
The effectiveness of anti-smoking legislation : a review
Goel, Rajeev K.
;
Nelson, Michael A.
- In:
Journal of economic surveys
20
(
2006
)
3
,
pp. 325-355
Persistent link: https://www.econbiz.de/10003335117
Saved in:
6
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
Saved in:
7
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
8
Ältere im Schatten der Werbung? : eine Literaturstudie zur Seniorendarstellung in der Werbung
Kaupp, Peter
-
1997
Persistent link: https://www.econbiz.de/10014267909
Saved in:
9
Advertising intensity and concentration change : a survey
Tokle, Robert John
- In:
New York economic review : journal of the New York …
24
(
1993
),
pp. 35-44
Persistent link: https://www.econbiz.de/10001159559
Saved in:
10
Kommunikationsstrategien im Produktlebenszyklus : ein Beitrag zur Erfolgsfaktorenforschung
Meffert, Heribert
-
1992
Persistent link: https://www.econbiz.de/10013330127
Saved in:
11
A survey of econometric studies of tobacco advertising
Alchin, Terry M.
-
1991
Persistent link: https://www.econbiz.de/10000910416
Saved in:
12
National and retail advertising : their effects on competition
Tokle, Robert John
- In:
Studies in economic analysis
13
(
1990
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10001100407
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