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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Feldwick, Paul"
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International journal of market research : JMRS ; the journal of the Market Research Society
The Sage handbook of advertising
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Fifty years using the wrong model of advertising
Heath, Robert
;
Feldwick, Paul
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003714059
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