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~institution:"Haufe-Lexware GmbH & Co. KG"
~institution:"Centre for International Research on Communication and Information Technologies"
~subject:"Markenführung"
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Beyond Digital : Markenstrategie für mehr Relevanz
Platschke, Kai
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2017
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1. Auflage
Persistent link: https://www.econbiz.de/10011582941
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