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~institution:"Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>"
~subject:"Werbewirkung"
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Werbewirkung
07.03.1985
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Advertising effects
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Advertising industry
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Werbewirtschaft
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Holm, Karl-Friedrich
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
Springer Fachmedien Wiesbaden
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
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ECONIS (ZBW)
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Werbewirkungsforschung ohne Wirkung? : Referate d. 1. Planung u. Analyse-Symposiums, 7. u. 8. März 1985 in Neu-Isenburg
Holm, Karl-Friedrich
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