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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Marketing management"
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Handbook of social media management : value chain and business models in changing media markets
A master class in brand planning : the timeless works of Stephen King
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European journal of marketing : EJM
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Consumerism and the co-operative movement in modern British history : taking stock
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Get both sides of the story
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Hamburger Schriften zur Marketingforschung
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International journal of advertising : the quarterly review of marketing communications
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International journal of marketing : IJM ; formerly Der Markt
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
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(pp. 143-160)
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2013
Persistent link: https://www.econbiz.de/10009762891
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