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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Event-Marketing : Trends und Entwicklungen"
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JMM : the international journal on media management
Event-Marketing : Trends und Entwicklungen
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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Academy of Management journal : AMJ
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American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
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Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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CORE discussion paper : DP
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Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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ECONIS (ZBW)
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The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
Saved in:
2
Eventagentur 2.0 - the next generation : wie Social Media die Kommunikationsanforderungen an Kunden und Agenturen verändert
Cramer, Peter
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 117-125)
.
2011
Persistent link: https://www.econbiz.de/10009236044
Saved in:
3
Wie finde ich die passende Agentur?
Klein, Oliver
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 71-81)
.
2011
Persistent link: https://www.econbiz.de/10009236061
Saved in:
4
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
Saved in:
5
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
Saved in:
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