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~isPartOf:"JMM : the international journal on media management"
~subject:"Media industries"
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JMM : the international journal on media management
International journal of marketing : IJM ; formerly Der Markt
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Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
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