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~isPartOf:"JMM : the international journal on media management"
~type_genre:"Article in journal"
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Bichard, Shannon L.
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Chambers, Todd
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JMM : the international journal on media management
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
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Journal of business research : JBR
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Academy of Management journal : AMJ
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American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Applied economics
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Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
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Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The marketing review
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Business history
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Ekonomiska Samfundets tidskrift
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Gender in management : an international journal
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Human relations
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International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
Saved in:
2
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
Saved in:
3
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
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