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~isPartOf:"The Routledge companion to advertising and promotional culture"
~subject:"Public relations"
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Public relations
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The Routledge companion to advertising and promotional culture
Die fünfte Gewalt : Lobbyismus in Deutschland
1
Ethics in marketing and communications : towards a global perspective
1
European journal of marketing : EJM
1
Handbuch Unternehmenskommunikation
1
Journal of business communication : JBC
1
Journal of business ethics : JOBE
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Kommunikationswissenschaft
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Results
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The Sage handbook of advertising
1
The global public relations handbook : theory, research, and practice
1
Unternehmenskommunikation auf dem Prüfstand : aktuelle empirische Ergebnisse zum Reputation Marketing
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Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
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ECONIS (ZBW)
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The fight against critics and the discovery of "spin" : American advertising in the 1930s and 1940s
Stole, Inger L.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 39-52)
.
2013
Persistent link: https://www.econbiz.de/10010197581
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