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~isPartOf:"Working paper"
~isPartOf:"The history of advertising"
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Advertising industry
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Werbewirtschaft
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USA
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1865-1905
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Advertising
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Beer
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Ghosh, Avijit
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Haase, Albert E.
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American Association of Advertising Agencies
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Working paper
The history of advertising
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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SpringerLink / Bücher
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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European journal of marketing : EJM
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The advertising handbook
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The Routledge companion to advertising and promotional culture
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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Academy of Management journal : AMJ
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American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Working paper series
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Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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1
Beer market and advertising expenditures
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003297142
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2
The relationship of advertising expenditures to sales : an anthology of classic articles
Ghosh, Avijit
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000696970
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3
Forty years an advertising agent : 1865 - 1905
Rowell, George P.
-
1985
-
Reprint, orig. publ. New York 1906
Persistent link: https://www.econbiz.de/10000697034
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4
The advertising appropriation
Haase, Albert E.
-
1985
-
Reprint, orig. publ.: 1. ed. New York 1931
Persistent link: https://www.econbiz.de/10000697099
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5
Papers of the American Association of Advertising Agencies : 1927
1985
-
Reprint, Orig. publ. New York 1927
Persistent link: https://www.econbiz.de/10000700172
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