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~isPartOf:"Working paper"
~isPartOf:"The history of advertising"
~isPartOf:"JMM : the international journal on media management"
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Advertising industry
8
Werbewirtschaft
8
USA
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1865-1905
1
Advertising
1
Ausgaben
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Außendienst
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Working paper
The history of advertising
JMM : the international journal on media management
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
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American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
Saved in:
2
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
Saved in:
3
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
Saved in:
4
Beer market and advertising expenditures
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003297142
Saved in:
5
The relationship of advertising expenditures to sales : an anthology of classic articles
Ghosh, Avijit
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000696970
Saved in:
6
Forty years an advertising agent : 1865 - 1905
Rowell, George P.
-
1985
-
Reprint, orig. publ. New York 1906
Persistent link: https://www.econbiz.de/10000697034
Saved in:
7
The advertising appropriation
Haase, Albert E.
-
1985
-
Reprint, orig. publ.: 1. ed. New York 1931
Persistent link: https://www.econbiz.de/10000697099
Saved in:
8
Papers of the American Association of Advertising Agencies : 1927
1985
-
Reprint, Orig. publ. New York 1927
Persistent link: https://www.econbiz.de/10000700172
Saved in:
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