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Advertising industry
3
Theorie
3
Theory
3
Werbewirtschaft
3
Arbeitskampf
1
Beer
1
Bier
1
Dienstleistung
1
Industrial action
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Market
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Markt
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Oligopol
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Oligopoly
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Lee, Byunglak
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Leeflang, Peter
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Maki, Dennis R.
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Meredith, Lindsay N.
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Mijatović, Grigorij M.
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Applied economics
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research and the development of pedagogical materials : working papers
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1
Identification and estimation of complex multivariate lag structures : a nesting approach
Leeflang, Peter
- In:
Applied economics
24
(
1992
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001133072
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2
Advertising and the US market demand for beer
Lee, Byunglak
- In:
Applied economics
24
(
1992
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
Saved in:
3
Asymmetric promotion and strike effects in an oligopolistic service industry
Meredith, Lindsay N.
- In:
Applied economics
23
(
1991
)
6
,
pp. 1123-1134
Persistent link: https://www.econbiz.de/10001132334
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