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~language:"eng"
~subject:"Corporate culture"
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Corporate culture
Werbewirtschaft
653
Advertising industry
639
Werbung
228
Advertising
213
USA
118
United States
114
Creativity
81
Kreativität
78
Theorie
56
Theory
56
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54
Advertising effects
51
Advertising planning
43
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43
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41
Online-Marketing
41
Großbritannien
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Marketingmanagement
35
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Prinzipal-Agent-Theorie
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Ki, Eyun-jung
2
Stuhlfaut, Mark W.
2
Ahmed, Pervaiz K.
1
Archer, Anne
1
Cha, Sandra E.
1
Choi, Hong-lim
1
Collier, Paul
1
Cooper, Holly B.
1
Ding, Tee Ding
1
Dru, Jean-Marie
1
Edmondson, Amy C.
1
Ewing, Michael
1
Farris, Paul W.
1
Ford, John B.
1
Hilles, Afkar Qasem
1
Isaksson, Maria
1
Jørgensen, Poul Erik Flyvholm
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Kim, Soo-yeon
1
Lee, Junghyuk
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business ethics : JOBE
2
Chris Argyris : critical evaluations in business and management
1
Corporate creativity : developing an innovative organization
1
International journal of management practice : IJMP
1
Journal of advertising research
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Journal of business communication : JBC
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ECONIS (ZBW)
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1
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
2
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
3
Measuring the organisational impact on creativity : the creative code intensity scale
Stuhlfaut, Mark W.
;
Windels, Kasey
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 795-818
Persistent link: https://www.econbiz.de/10009674965
Saved in:
4
Does ethics statement of a public relations firm make a difference? : yes it does!!
Ki, Eyun-jung
;
Choi, Hong-lim
;
Lee, Junghyuk
- In:
Journal of business ethics : JOBE
105
(
2012
)
2
,
pp. 267-276
Persistent link: https://www.econbiz.de/10009513779
Saved in:
5
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
6
Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria
;
Jørgensen, Poul Erik Flyvholm
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003970375
Saved in:
7
Ethics statements of public relations firms : what do they say?
Ki, Eyun-jung
;
Kim, Soo-yeon
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003958454
Saved in:
8
When values backfire : leadership, attribution, and disenchantment in a values-driven organization
Cha, Sandra E.
;
Edmondson, Amy C.
- In:
Chris Argyris : critical evaluations in business and …
,
(pp. 321-358)
.
2009
Persistent link: https://www.econbiz.de/10003861927
Saved in:
9
Managing for innovation and creativity : organisational paradoxes in implementation practice
Hilles, Afkar Qasem
;
Ding, Tee Ding
;
Ahmed, Pervaiz K.
- In:
International journal of management practice : IJMP
3
(
2008/09
)
4
,
pp. 305-326
Persistent link: https://www.econbiz.de/10003882685
Saved in:
10
Driving creativity and innovation through culture
Archer, Anne
;
Walczyk, Doris
- In:
Corporate creativity : developing an innovative organization
,
(pp. 39-46)
.
2009
Persistent link: https://www.econbiz.de/10003857060
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