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~person:"Berndt, Ernst R."
~isPartOf:"Journal of economics & management strategy : JEMS"
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1987
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Advertising industry
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Economies of scope
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Industrial organization
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Industrieökonomik
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Mehrproduktfertigung
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Multiproduct production
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Returns to scale
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Berndt, Ernst R.
Silk, Alvin J.
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Ketelhöhn, Niels
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King, Charles
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Journal of economics & management strategy : JEMS
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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Review of marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The global market : developing a strategy to manage across borders
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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