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~person:"Berndt, Ernst R."
~subject:"Industrieökonomik"
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Industrieökonomik
Advertising industry
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Werbewirtschaft
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Returns to scale
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Skalenertrag
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Economies of scope
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Verbundvorteil
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World
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USA
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United States
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Dienstleistung
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Mehrproduktfertigung
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Multiproduct production
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Services
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Communication media
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Diversification
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Diversifikation
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Information technology
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Informationstechnik
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Marktstruktur
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1987
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1982-2000
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1982-2007
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Berndt, Ernst R.
Nöcker, Ralf
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Evans, David S.
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Gianfreda, Giuseppina
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Silk, Alvin J.
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Journal of economics & management strategy : JEMS
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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