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~person:"Moeran, Brian"
~person:"Nachum, Lilach"
~person:"Bultez, Alain V."
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Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928557
Saved in:
2
Industry
Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928562
Saved in:
3
Foreignness, multinationality and inter-organizational relationships
Nachum, Lilach
- In:
Strategic organization
8
(
2010
)
3
,
pp. 230-254
Persistent link: https://www.econbiz.de/10008655181
Saved in:
4
The organization of creativity in Japanese advertising production
Moeran, Brian
- In:
Human relations
62
(
2009
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10003873462
Saved in:
5
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
- In:
Management international review : mir ; journal of …
41
(
2001
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001558164
Saved in:
6
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
-
1999
Persistent link: https://www.econbiz.de/10001561346
Saved in:
7
Robustness of models of sales response to advertising : a purely academic issue?
Bultez, Alain V.
;
Vanneste, Carine
-
1988
Persistent link: https://www.econbiz.de/10000776598
Saved in:
8
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
Saved in:
9
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
10
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
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