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~subject:"Germany"
~subject:"Markenführung"
~person:"Becker, Sven H."
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Becker, Sven H.
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Brand Planning : starke Strategien für Marken und Kampagnen
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Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
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