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~subject:"Germany"
~subject:"Sector development"
~isPartOf:"Business research"
~person:"Kübler, Raoul"
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Faking or convincing : why do some advertising campaigns win creativity awards?
Kübler, Raoul
;
Proppe, Dennis
- In:
Business research
5
(
2012
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10009544797
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