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~subject:"Marketing management"
~subject:"Communication media"
~type_genre:"Graue Literatur"
~person:"Silk, Alvin J."
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Marketing management
Communication media
Advertising industry
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Werbewirtschaft
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USA
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United States
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Advertising
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Returns to scale
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Branchenentwicklung
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Bundling strategy
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Concentration ratio
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Silk, Alvin J.
Pethig, Rüdiger
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Ambrus, Attila
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Arzaghi, Mohammad
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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
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