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~subject:"Media industries"
~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
International journal of marketing : IJM ; formerly Der Markt
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Ekonomiska Samfundets tidskrift
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Collana TP
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FEH-Report
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JMM : the international journal on media management
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Journal of marketing and consumer behaviour in emerging markets
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Liiketaloudellinen aikakauskirja
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Media brands and branding
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The journal of business : B
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Werbewoche : Fachmagazin für Werbung
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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