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~subject:"Media industries"
~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
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advertising
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International journal of marketing : IJM ; formerly Der Markt
Ekonomiska Samfundets tidskrift
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Breaking new ground in theory and practice
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Collana TP
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FEH-Report
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JMM : the international journal on media management
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Journal of marketing and consumer behaviour in emerging markets
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Liiketaloudellinen aikakauskirja
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Werbewoche : Fachmagazin für Werbung
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
2
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
3
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
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